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The Source for recent events, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

17 Ways to Improve Internal Meetings

Posted by Tracy Sloger on Dec 14, 2015 12:52:04 PM

The notion of having better meetings has probably been brought up in a few conversations within your organization.  This post is meant to help us all remind ourselves and our teams of how to improve our meeting process and execution, so we all get more of what we want out of our day, our work and our ability to serve our clients. If at this point, you are thinking, “No, I really haven’t thought we needed to improve”… read on.

  • Have you ever been invited to a meeting and had no idea what the meeting was for or how you should prepare?
  • Have you ever been invited to a meeting but didn’t quite know why you were on the invite list? 
  • Have you been in a meeting where you were wondering what the goal was, and how you would know when to leave the room? 
  • Have you ever been in a meeting where you were wondering what someone else’s role was in the conversation?
  • Have you ever had a meeting where you left feeling dissatisfied and confused and with the dread that nothing would happen as a result of the meeting?

Likely the answer to one or all of these questions is yes.  We likely all want better meetings.  We want better conversations.  We want to know that our time in meetings is well spent and that there are goals, outcomes and future actions that will be taken based on those meetings.  We want to know that the meetings are contributing to our one true mission – to provide high quality service and technology solutions our clients.

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Topics: marketing services, datasource

Branded Merchandise Success for Transportation Brands

Posted by Michelle England on Oct 13, 2015 9:11:54 AM

Requires an Understanding of Their Labor Forces and the Need for Advocacy and Pride

Transportation brands have a unique opportunity to create brand affinity from a diverse associate base.  Often, employees come from varied backgrounds, and are employed in several departmental categories: management, operations, engineering, terminals, warehousing and the fleet drivers themselves. These individuals work in a highly specialized space. They form a strong camaraderie that transcends time, as well as the companies that employ them, and often result in long-term relationships and careers. They take great pride in what they do, and this passion is shown each day during their work activities.  These factors culminate into terrific opportunities for marketers within transportation brands to capitalize and turn employees into ambassadors for the brand. This creates far-reaching impacts for the Company, from improved associate retention rates to better customer service and references that drive additional business. 

The first step is to address some of the areas where a transportation company can provide added value and comfort to their employees, and you can start by asking yourself or executive leadership the following questions...

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Topics: branded merchandise, promotional products

Growing Retail Banks Seek Help From Managed Marketing Services Providers

Posted by Craig Eihl on Sep 11, 2015 9:46:25 AM

Marketing Asset Management for Retail BankingThe retail banking industry has an ever evolving marketing-intensity of its own, requiring its own set of innovative and efficient marketing solutions.  As tactics multiply and advance, across both digital and what used to be called 'traditional' marketing efforts, all while the industry becomes more complex, marketers are left with more vehicles for reaching an audience than ever before, yet not enough hands on deck to manage.

Consolidation of the industry is a large driving force behind the need for marketing adaptation, as local banks are unified under the umbrella of larger regional and national brands seeking to gain market share through strategic acquisition. This trend in the banking industry presents a number of challenges with respect to marketing strategies.

When a merger or acquisition occurs, the branding effort becomes paramount. It’s not just a nice new sign on the front of a bank; it means anything where logos, slogans and more exist. Can you name a few? If not, we’ll give you a quick rundown...

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How Home Services Brands Use Integrated Marketing Execution to Create Trust

Posted by Katie Dunbar on Aug 25, 2015 12:26:00 PM

Home Services Businesses Require Consumer Trust


As modern consumers, we are accustomed to doing research and selecting consumables at our discretion, ranging from what restaurant to dine in, where to shop and what items we purchase. We now have more choices than ever, and there is an intangible trust factor that has become increasingly important.

In store and in office consumer situations require trust, but that trust building differs for home service providers such as painters, lawn service and restoration companies where the professional is invited to the consumer’s home.  In this situation, the dynamics change. The consumer must have complete trust, not only in the business, but also in the people that will be servicing the home. From the service provider’s perspective, this need for trust causes an increased pressure to create a compelling marketing campaign that balances the human connection with conventional and digital marketing materials to gain the consumer’s confidence.

The world of marketing execution is becoming more complex with the convenience and popularity of social media and mobile, but the ever-present desire for a human connection as well. Home service brands can capitalize on this by following these marketing strategies in support of their business model before, during, and after they have provided their service:

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Topics: marketing asset management, integrated marketing, franchise marketing, marketing resource management

More Than FDA Menu Compliance: Integrated Menu Solutions for National Restaurant Brands

Posted by Cindy Lawrence on Jul 24, 2015 8:15:00 AM

By now, most marketers at both executive and local levels have come to terms with the added costs and headaches created by the FDA’s mandatory caloric labeling. Strong marketers grasp the challenge in front of them, and most have identified a means to address the regulation by training workers and identifying technologies that they believe will keep their menus and menu boards consistent.

However, for those managing marketing initiatives in hundreds or even thousands of restaurant locations, there are further steps to be taken to ensure that not only is their marketing compliant, but can integrate within their own marketing initiatives.

National restaurant brands can benefit from partnering with a managed services provider for an integrated approach to creative, procurement, production, ordering and distribution of menu and menu related materials.

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Topics: restaurant marketing, marketing asset management, distributed marketing, print on demand, menu management

How Best in Class Beverage Brands Manage POS Programs

Posted by Craig Eihl on May 19, 2015 10:47:36 AM

One of the most common challenges we hear from national beverage brands with distributed sales teams is that the field and national marketing teams are both spending so much time problem solving and handling one-off requests that they can’t focus on doing what they do best – marketing and selling.

From challenges with creative development to procurement and marketing collateral distribution, marketing and training groups at enterprise spirits brands are looking for partners to improve costs, shorten timelines, and ease the pains for their associates.

Managed marketing solutions providers with strong POS program management experience provide marketing and supply chain with the control and process needed to deliver and track marketing collateral, while empowering sales professionals at the local level with marketing collateral, branded merchandise and POS displays needed to drive revenue.

If you are exploring managed marketing solution providers, here are three key areas to consider for your POS program:

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Topics: marketing asset management, marketing procurement, leading managed marketing services provider, brand supply chain, branded merchandise, POS Program

5 Ways Managed Marketing Service Providers Power Home Healthcare Marketing Operations with Marketing Asset Management

Posted by Andrew Kaminsky on Apr 28, 2015 8:22:00 AM

Home Healthcare organizations with distributed locations throughout entire regions, or even throughout the country, rely on timely marketing, recruiting and training materials to maximize efficiencies.

As home healthcare organizations grow, and streamlined activity across departments and locations becomes more important and increasingly complex, managed marketing solution providers that provide services and marketing asset management technology to address challenges and pain points experienced by CMOs, Supply Chain personnel and HR/Training professionals are more important than ever.

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Topics: marketing asset management, marketing resource management, B2Local Marketing, human resource management, home healthcare

6 Hospitality Essentials from Managed Marketing Services Providers

Posted by Tracy Sloger on Apr 7, 2015 4:00:18 PM

In our work with industry leading distributed brands, we are witnessing a clear prioritization to integrate solutions across the organization to streamline, and save time and money while impacting top and bottom line growth.

The leadership teams within the hospitality brands we work with have a keen focus on these objectives; drive out inefficiencies while increasing effectiveness. While each departmental leader may have objectives that tie back to their own departmental key initiatives, one thing is clear; they welcome help unifying the organization to bring consistency and process management that makes it easier to do business at the national and local levels, while reducing costs, labor hours and improving supply chain, operations, training and marketing.

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Topics: managed service provider, supply chain management, branded merchandise, print on demand

6 Ways MRM Helps Large Restaurant Brands Customize and Deliver FDA Compliant Menus

Posted by Tracy Sloger on Mar 2, 2015 3:50:58 PM

In late 2014, the Federal Drug Administration (FDA) published rules requiring all restaurants and fast food chains to publish calorie and nutritional fact information on menus, making the information visible to the consumer.

According to Nation’s Restaurant News, “The FDA has estimated that 1,640 chains nationwide would be subject to the requirements. Those chains have 278,600 locations. It has also estimated the cost of complying to be about $1,100 per unit, including $1,800 per limited-service restaurant and less than $1,000 per full-service location.”

While this news is generally embraced as a good thing for customers and health advocates everywhere, it is also likely to provide compliance headaches for Chief Marketing Officers in large restaurant chains. As every CMO knows, it takes considerable time to print, produce, ship and house even the most unchanging menus. Now, CMOs are faced with the challenge of collecting data by menu item, knowing and tracking which restaurants serve that menu item, and making sure that data is matched up correctly with the print creative. What’s followed is an even more pressing need for digital menu management and production management expertise.

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Topics: restaurant marketing, marketing resource management, store profiling, print on demand

What's in the CMO Inbox?

Posted by Tracy Sloger on Feb 19, 2015 5:19:00 PM

If you are like me, this is what your inbox looks like every 15 minutes.  50% or more of your emails are from solicitors or content producers you have opted into at one time or another (including ours).

For marketers in enterprise level positions, it has become increasingly difficult to keep up with internal email, let alone the flood of outside content.

How do you decide on what to keep or toss? How do you know which ones you unsubscribe from? Or, how do you know who to seek out?

 

There are a few we read daily. These websites often provide fresh takes and best practices relative solutions CMOs need to inform their strategy and tactical marketing plans.

Happy reading!

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Topics: marketing services

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