The Source for Distributed Marketing Expertise

The Source for recent events, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

Cindy Lawrence

As a Vice President of Business Development, Cindy helps clients power their brands by providing them with a total business solution. Her focus is on building relationships and making the client’s experience one that they value. Cindy has a track record of loyal customers that know that she will continue to bring them new ideas and expertise in the world of brand supply chain management.
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Recent Posts

More Than FDA Menu Compliance: Integrated Menu Solutions for National Restaurant Brands

Posted by Cindy Lawrence on Jul 24, 2015 8:15:00 AM

By now, most marketers at both executive and local levels have come to terms with the added costs and headaches created by the FDA’s mandatory caloric labeling. Strong marketers grasp the challenge in front of them, and most have identified a means to address the regulation by training workers and identifying technologies that they believe will keep their menus and menu boards consistent.

However, for those managing marketing initiatives in hundreds or even thousands of restaurant locations, there are further steps to be taken to ensure that not only is their marketing compliant, but can integrate within their own marketing initiatives.

National restaurant brands can benefit from partnering with a managed services provider for an integrated approach to creative, procurement, production, ordering and distribution of menu and menu related materials.

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Topics: restaurant marketing, marketing asset management, distributed marketing, print on demand, menu management

6 Ways Best-In-Class Managed Service Providers Save Time and Reduce Expenses

Posted by Cindy Lawrence on May 16, 2014 1:07:48 PM

Promoting through marketing and print is a crucial tool in expanding a brand’s customer base, delivering high-quality products and maximizing profits. Often the challenge is striking the right balance between the departments responsible for finding the best fit for the company’s marketing and printing needs. Whether it’s Marketing, Supply Chain, Training, Human Resources or some combination, each department has its own – and sometimes conflicting – roles and responsibilities.

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Topics: managed services provider, Blog, franchise marketing, distributed marketing

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