The retail banking industry has an ever evolving marketing-intensity of its own, requiring its own set of innovative and efficient marketing solutions. As tactics multiply and advance, across both digital and what used to be called 'traditional' marketing efforts, all while the industry becomes more complex, marketers are left with more vehicles for reaching an audience than ever before, yet not enough hands on deck to manage.
Consolidation of the industry is a large driving force behind the need for marketing adaptation, as local banks are unified under the umbrella of larger regional and national brands seeking to gain market share through strategic acquisition. This trend in the banking industry presents a number of challenges with respect to marketing strategies.
When a merger or acquisition occurs, the branding effort becomes paramount. It’s not just a nice new sign on the front of a bank; it means anything where logos, slogans and more exist. Can you name a few? If not, we’ll give you a quick rundown...Read More