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The Source for recent events, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

Craig Eihl

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Growing Retail Banks Seek Help From Managed Marketing Services Providers

Posted by Craig Eihl on Sep 11, 2015 9:46:25 AM

Marketing Asset Management for Retail BankingThe retail banking industry has an ever evolving marketing-intensity of its own, requiring its own set of innovative and efficient marketing solutions.  As tactics multiply and advance, across both digital and what used to be called 'traditional' marketing efforts, all while the industry becomes more complex, marketers are left with more vehicles for reaching an audience than ever before, yet not enough hands on deck to manage.

Consolidation of the industry is a large driving force behind the need for marketing adaptation, as local banks are unified under the umbrella of larger regional and national brands seeking to gain market share through strategic acquisition. This trend in the banking industry presents a number of challenges with respect to marketing strategies.

When a merger or acquisition occurs, the branding effort becomes paramount. It’s not just a nice new sign on the front of a bank; it means anything where logos, slogans and more exist. Can you name a few? If not, we’ll give you a quick rundown...

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How Best in Class Beverage Brands Manage POS Programs

Posted by Craig Eihl on May 19, 2015 10:47:36 AM

One of the most common challenges we hear from national beverage brands with distributed sales teams is that the field and national marketing teams are both spending so much time problem solving and handling one-off requests that they can’t focus on doing what they do best – marketing and selling.

From challenges with creative development to procurement and marketing collateral distribution, marketing and training groups at enterprise spirits brands are looking for partners to improve costs, shorten timelines, and ease the pains for their associates.

Managed marketing solutions providers with strong POS program management experience provide marketing and supply chain with the control and process needed to deliver and track marketing collateral, while empowering sales professionals at the local level with marketing collateral, branded merchandise and POS displays needed to drive revenue.

If you are exploring managed marketing solution providers, here are three key areas to consider for your POS program:

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Topics: marketing asset management, marketing procurement, leading managed marketing services provider, brand supply chain, branded merchandise, POS Program

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