The Source for Distributed Marketing Expertise

The Source for recent events, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

Top 8 Restaurant Marketing Blogs

Posted by Tracy Sloger on Sep 5, 2014 8:06:00 AM

The restaurant marketing industry and the experts, gurus, and evangelists that reside in it, produce an endless amount of analysis, insight, advice, and thought leadership. This advice arrives omni-channel (yes, another buzzword) through social media, streaming videos, webinars, blogs, sponsored LinkedIn posts, and other vehicles of distribution. However, for the purpose of this blog post, we’re going to focus on influential news sites and blogs, and the writers behind them, who offer the sage-like advice that we, as marketers in the restaurant industry, aim to continually be aware of as the space continues to evolve.

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Topics: Blog

3 Ways Distributed Marketing Solutions Increase Productivity in Local Markets

Posted by Tracy Sloger on Jul 14, 2014 3:34:56 AM

Marketers in large organizations with distributed locations such as restaurant, retail, financial, healthcare, and others have long been faced with the challenge of providing effective and consistent content to marketers at the local level. These individuals, often restaurant managers, franchise owners, store managers or local sales representatives, require content that is approved at the enterprise level but customized for their specific audience and market.

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Topics: Blog, distributed marketing, marketing resource management

Tips for Identifying a Marketing Resource Management Provider

Posted by Tracy Sloger on Jul 2, 2014 5:01:53 PM

The benefits of Marketing Resource Management (MRM) for enterprise level businesses with distributed sales groups cannot be debated as most organizations that implement a MRM solution achieve desired results. In fact, according to a recent Gartner study, approximately 73% those who implemented an MRM campaign achieved their expected business objectives, 23% reported that they exceeded expectations, and only 6% were worse than expected.

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Topics: Blog, distributed sales groups, enterprise sales tools, marketing resource management

What Brand Management Means for Distributed Marketers

Posted by Tracy Sloger on Jun 17, 2014 3:09:47 PM

Brand Management can be defined as a marketing function that requires one to develop position, maintain, and leverage a brand to best attract and retain clients and customers. Consistency in messaging and design convey stability, responsibility, and trust with customers and resonate with both current and potential audiences. While attracting new customers is important, retaining brand equity with existing customers is paramount and cost efficient, as according to Understanding Customers by Ruby Newell-Legner, “It costs six times more to attract a new customer than it does to keep an old one.”

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Topics: Blog, brand management, retaining customers, brand compliance

What to Look For in a Distributed Marketing Solution

Posted by Tracy Sloger on Jun 13, 2014 12:01:28 PM

It is a common perception for those outside marketing, particularly for those not familiar with distributed marketing nuances, that once a piece of collateral material — be it a brochure, logo, flyer or presentation — is created, that the project is done. To those of us that run marketing within enterprise organizations with distributed locations or sales representatives, we know that creating and receiving approval for marketing collateral is only the beginning of the challenge!

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Topics: Multi-Channel Marketing, business intelligence, Blog, Distributed Marketing Management

DataSource Attends Direct Marketing Association Integrated Marketing Week in New York

Posted by Robin Marchetti on Jun 12, 2014 10:24:53 AM

Last week’s message at the Direct Marketing Association Integrated Marketing Week in New York was clear; marketers must deliver great customer experience through integrated marketing across multiple channels; web, social, mobile, broadcast, email, in-store, outdoor and beyond. In a panel discussion led by Linda Gharib, SVP of Digital Marketing for Citigroup and Margot Vaughan, SVP for MasterCard the take-away was that marketers and agencies alike are challenged with the task of implementing omni-channel marketing; a seamless, consistent, relevant message available when customers demand necessary information. They stated, “For brand messaging to be effective marketers must understand what phase of the journey customers are experiencing. For example, brand messaging must reflect whether customers are on boarding or current customers.”

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Topics: Omni-Channel Marketing, Blog, multi-channel marketing execution, integrated marketing, direct marketing

What Marketers Need to Know to Improve Email Open Rates

Posted by Tracy Sloger on Jun 6, 2014 2:58:01 PM

In addition to drafting smart content and ensuring the delivery process is sound, how do marketers increase their brand reach and open rates?

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Topics: Blog, b2c email tips, email open rates

Finding Timely Financial Services Compliance Solutions

Posted by Tracy Sloger on May 27, 2014 11:26:15 AM

Leading a marketing department for a financial services firm is not easy. Investment vehicles such as REITs, mutual funds, private placements, and other financial products are all heavily regulated by multiple governing bodies. Day-to-day marketing efforts generally revolve around producing collateral materials in the form of brochures, e-mail campaigns, shareholder letters, and other documents and materials that require strict compliance. As a marketing manager, it is challenging just to finish the day knowing you met these objectives.

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Topics: financial services compliance, Blog, compliance marketing solutions, REIT compliance

Technology and Restaurant Marketing 2014

Posted by kdunbar@data-source.com on May 20, 2014 10:40:55 AM

Greetings from the windy city of Chicago, where I’m wrapping up the MEG Show (Marketing Executive Group) and heading to the NRA Show (National Restaurant Association) to walk the HUGE exhibit show at McCormick Place.

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Topics: restaurant marketing, Blog, marketing executives group, restaurant social media

6 Ways Best-In-Class Managed Service Providers Save Time and Reduce Expenses

Posted by Cindy Lawrence on May 16, 2014 1:07:48 PM

Promoting through marketing and print is a crucial tool in expanding a brand’s customer base, delivering high-quality products and maximizing profits. Often the challenge is striking the right balance between the departments responsible for finding the best fit for the company’s marketing and printing needs. Whether it’s Marketing, Supply Chain, Training, Human Resources or some combination, each department has its own – and sometimes conflicting – roles and responsibilities.

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Topics: managed services provider, Blog, franchise marketing, distributed marketing

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