The Source for Distributed Marketing Expertise

The Source for recent events, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

Brands with Silo Buying Spend 15%+ More Than Brands that Centralize

Posted by Tracy Sloger on Oct 13, 2014 12:44:00 PM

One of the most exciting things about providing solutions for our clients is the impact we make to the bottom line, across their business, almost immediately.

It's no secret that marketers are under pressure to show results.  Those results can come in many forms, however, nothing makes the CFO and CEO more happy than driving EBITDA. 

How do we help drive EBITDA at DataSource? 

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Topics: brand management, brand supply chain, supply chain management services, supply chain management, brand compliance

What Brand Management Means for Distributed Marketers

Posted by Tracy Sloger on Jun 17, 2014 3:09:47 PM

Brand Management can be defined as a marketing function that requires one to develop position, maintain, and leverage a brand to best attract and retain clients and customers. Consistency in messaging and design convey stability, responsibility, and trust with customers and resonate with both current and potential audiences. While attracting new customers is important, retaining brand equity with existing customers is paramount and cost efficient, as according to Understanding Customers by Ruby Newell-Legner, “It costs six times more to attract a new customer than it does to keep an old one.”

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Topics: Blog, brand management, retaining customers, brand compliance

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