The Source for Distributed Marketing Expertise

The Source for recent events, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

6 Daily Reads for Distributed Sales and Marketing Integration

Posted by Tracy Sloger on Feb 11, 2015 8:38:28 AM

If you are a large organization with a distributed sales team, you probably know the challenges of creating and distributing sales material to local markets all too well. These difficulties often reside through inefficiencies in consistent branding, production and fulfillment costs and lack of creative input when structuring marketing campaigns.

Sales and marketing are a marvelous blend, and as such, the sales teams we work with are always eager to digest information that focuses not only on the difficult art of selling, but also on the importance of solving marketing challenges that lead to better marketing and sales integration.

So, where do you go for this type of content, and who can you rely on to fill your in box or social feed with relevant, useful information?  We have identified several news and blog sites that we feel share an abundance of strong marketing tips, ideas and integration advice for sales professionals, leading to increased revenue for the company, and profit for the sales agent.  Happy reading!

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Topics: distributed sales groups, brand management, distributed marketing

Brands with Silo Buying Spend 15%+ More Than Brands that Centralize

Posted by Tracy Sloger on Oct 13, 2014 12:44:00 PM

One of the most exciting things about providing solutions for our clients is the impact we make to the bottom line, across their business, almost immediately.

It's no secret that marketers are under pressure to show results.  Those results can come in many forms, however, nothing makes the CFO and CEO more happy than driving EBITDA. 

How do we help drive EBITDA at DataSource? 

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Topics: brand management, brand supply chain, supply chain management services, supply chain management, brand compliance

What Brand Management Means for Distributed Marketers

Posted by Tracy Sloger on Jun 17, 2014 3:09:47 PM

Brand Management can be defined as a marketing function that requires one to develop position, maintain, and leverage a brand to best attract and retain clients and customers. Consistency in messaging and design convey stability, responsibility, and trust with customers and resonate with both current and potential audiences. While attracting new customers is important, retaining brand equity with existing customers is paramount and cost efficient, as according to Understanding Customers by Ruby Newell-Legner, “It costs six times more to attract a new customer than it does to keep an old one.”

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Topics: Blog, brand management, retaining customers, brand compliance

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The Source for recent events, news, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

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