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The Source for recent events, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

Branded Merchandise Success for Transportation Brands

Posted by Michelle England on Oct 13, 2015 9:11:54 AM

Requires an Understanding of Their Labor Forces and the Need for Advocacy and Pride

Transportation brands have a unique opportunity to create brand affinity from a diverse associate base.  Often, employees come from varied backgrounds, and are employed in several departmental categories: management, operations, engineering, terminals, warehousing and the fleet drivers themselves. These individuals work in a highly specialized space. They form a strong camaraderie that transcends time, as well as the companies that employ them, and often result in long-term relationships and careers. They take great pride in what they do, and this passion is shown each day during their work activities.  These factors culminate into terrific opportunities for marketers within transportation brands to capitalize and turn employees into ambassadors for the brand. This creates far-reaching impacts for the Company, from improved associate retention rates to better customer service and references that drive additional business. 

The first step is to address some of the areas where a transportation company can provide added value and comfort to their employees, and you can start by asking yourself or executive leadership the following questions...

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Topics: branded merchandise, promotional products

How Best in Class Beverage Brands Manage POS Programs

Posted by Craig Eihl on May 19, 2015 10:47:36 AM

One of the most common challenges we hear from national beverage brands with distributed sales teams is that the field and national marketing teams are both spending so much time problem solving and handling one-off requests that they can’t focus on doing what they do best – marketing and selling.

From challenges with creative development to procurement and marketing collateral distribution, marketing and training groups at enterprise spirits brands are looking for partners to improve costs, shorten timelines, and ease the pains for their associates.

Managed marketing solutions providers with strong POS program management experience provide marketing and supply chain with the control and process needed to deliver and track marketing collateral, while empowering sales professionals at the local level with marketing collateral, branded merchandise and POS displays needed to drive revenue.

If you are exploring managed marketing solution providers, here are three key areas to consider for your POS program:

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Topics: marketing asset management, marketing procurement, leading managed marketing services provider, brand supply chain, branded merchandise, POS Program

6 Hospitality Essentials from Managed Marketing Services Providers

Posted by Tracy Sloger on Apr 7, 2015 4:00:18 PM

In our work with industry leading distributed brands, we are witnessing a clear prioritization to integrate solutions across the organization to streamline, and save time and money while impacting top and bottom line growth.

The leadership teams within the hospitality brands we work with have a keen focus on these objectives; drive out inefficiencies while increasing effectiveness. While each departmental leader may have objectives that tie back to their own departmental key initiatives, one thing is clear; they welcome help unifying the organization to bring consistency and process management that makes it easier to do business at the national and local levels, while reducing costs, labor hours and improving supply chain, operations, training and marketing.

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Topics: managed service provider, supply chain management, branded merchandise, print on demand

The Power of Promotional Materials, or Branded Merchandise

Posted by Michelle England on Oct 10, 2014 7:45:04 AM

We’ve all seen them. The branded pens sitting on conference tables, the stress balls handed out during conferences, the golf balls and tees being swept into bags adorning corporate logos at tradeshows, etc. These are promotional materials, or branded merchandise, and for years marketers have spent significant time and money creating fun, useful, and memorable items that truly stand out from the clutter of competition at every single office and event. But, just how popular are promotional items?  And how effective?  How do you integrate that into an overall plan?

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Topics: branded merchandise, promotional products

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