As digital marketing efforts evolve and traditional marketing efforts become more complex, Omni-Channel Marketing, has become a trendy topic amongst industry professionals. The practice is defined by coordinating marketing efforts through multiple channels working in tandem with one another to engage, inform, and mobilize an audience.
For years, traditional direct marketing channels were the dominant means of reaching consumers in any market. It wasn’t long before radio came along, then television, which opened up new opportunities for creativity and delivery. Of course, with the advent and developments of the Internet and mobile technologies (and in such a short time), marketing has become not only a challenge at the enterprise level, but also for local operations. Developing a synergy between the two, where distributed marketers and sales professionals require timely and relevant collateral with exceptional speed to market, has proven to be an enormous challenge. Of course, with challenge, comes opportunity.Read More