With a trend to cut marketing budgets and maintain effective strategies that drive awareness and sales, marketers are looking for real means to make CEOs and CFOs happy.
We write about cost savings often. One key area that brands find the ability to reduce spend in, without hurting effectiveness of branding, is in brand supply chain.
What is Brand Supply Chain?Supply chain management (SCM) is the management of the flow of goods. It includes the movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption. Brand supply chain can be thought of as the creation and movement of branded materials from the national brand to local markets and local consumers, or as we like to call it, B2Local.
Successful Brand Supply Chain ManagementWe help brands make the transition from inefficient branded material buys to centralized, streamlined, efficient brand supply chain success. But, what factors drive the decision to move forward with an implementation? What factors drive a successful partnership?
We find there are seven keys to driving a successful partnership:
- Report Early Savings
- Industry Expertise
- Transparent Goals
- Commitment and Leadership Involvement
- Technology Enablement
- Brand Visibility and Control
- Agency Integration