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The Source for recent events, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

Brand Supply Chain Success: Report Early Savings

Posted by Tracy Sloger on Oct 20, 2014 12:33:00 PM

With a trend to cut marketing budgets and maintain effective strategies that drive awareness and sales, marketers are looking for real means to make CEOs and CFOs happy.
 
We write about cost savings often. One key area that brands find the ability to reduce spend in, without hurting effectiveness of branding, is in brand supply chain.

What is Brand Supply Chain?

Supply chain management (SCM) is the management of the flow of goods. It includes the movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption. Brand supply chain can be thought of as the creation and movement of branded materials from the national brand to local markets and local consumers, or as we like to call it, B2Local.

Successful Brand Supply Chain Management

We help brands make the transition from inefficient branded material buys to centralized, streamlined, efficient brand supply chain success. But, what factors drive the decision to move forward with an implementation? What factors drive a successful partnership?
 
We find there are seven keys to driving a successful partnership:
  • Report Early Savings
  • Industry Expertise
  • Transparent Goals
  • Commitment and Leadership Involvement
  • Technology Enablement
  • Brand Visibility and Control
  • Agency Integration

In this post, we explore “early success” and what that means.

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Topics: distributed marketing collateral, marketing procurement, managed services provider, marketing operations services, brand supply chain, supply chain management services, supply chain management, Distributed Marketing Management

What to Look For in a Distributed Marketing Solution

Posted by Tracy Sloger on Jun 13, 2014 12:01:28 PM

It is a common perception for those outside marketing, particularly for those not familiar with distributed marketing nuances, that once a piece of collateral material — be it a brochure, logo, flyer or presentation — is created, that the project is done. To those of us that run marketing within enterprise organizations with distributed locations or sales representatives, we know that creating and receiving approval for marketing collateral is only the beginning of the challenge!

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Topics: Multi-Channel Marketing, business intelligence, Blog, Distributed Marketing Management

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