The Source for Distributed Marketing Expertise

The Source for recent events, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

Keeping Ahead of Mobile Marketing Trends

Posted by Tracy Sloger on May 7, 2014 8:48:48 AM

Major changes in the way businesses market to mobile customers was the highlight of 2013. Smartphone popularity continues to improve and mobile marketing is no longer just important, it is a necessity.

Research shows that the growth in mobile use will only continue to increase, so it is important for distributed marketing managers to know their channels and be able to distinguish how their campaigns perform on mobile devices through tools and analytics.

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Topics: mobile marketing trends, distributed marketing managers, Blog, mobile apps

The History of Brand Supply Chain

Posted by David Holland on Mar 31, 2014 1:17:04 PM

U.S. companies spend an average of two to three percent of total revenue on marketing printed materials and related services, inclusive of the direct expenses and the more significant indirect expense. Often, these products are considered “non-core,” but they are usually mission-critical, touching every aspect of the organization. Branded products span the organization, whether manufacturing, sales, marketing, training, human resources or other aspects of day-to-day business. Despite their importance to every business, branded materials are often relegated to the “indirect spend” category, setting up a situation where they are managed more by exception and issue, rather than as proactively as they should be.

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Topics: distributed marketing managers, Blog, brand supply chain, supply chain management

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