The Source for Distributed Marketing Expertise

The Source for recent events, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

Making the Most of Marketing Assets

Posted by Tracy Sloger on Apr 24, 2014 8:35:32 AM

Marketing asset management is complicated. As a marketer, you are often asked for files and collateral several times a day, in addition to being asked to version pieces of creative that may have already been done. The points below demonstrate how technology in a distributed marketing management platform is used to make the most of marketing assets and reduce ongoing costs.

Asset duplication

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Topics: distributed marketing collateral, marketing asset management, Blog, Distributed Marketing Platform

Five Ways to Power Your Brand with Marketing Asset Management

Posted by Tracy Sloger on Apr 14, 2014 9:12:12 AM

No matter the name — Marketing Asset Management or Distributed Marketing Platform — marketers at big brands with multiple local markets or agents are in need of solutions that make their time more efficient and campaigns more cost effective. One-size-fits-all software served as the initial solution to many of these everyday problems, but the technology has evolved.

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Topics: marketing asset management, Blog, Distributed Marketing Platform, marketing resource management

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