The Source for Distributed Marketing Expertise

The Source for recent events, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

6 Daily Reads for Distributed Sales and Marketing Integration

Posted by Tracy Sloger on Feb 11, 2015 8:38:28 AM

If you are a large organization with a distributed sales team, you probably know the challenges of creating and distributing sales material to local markets all too well. These difficulties often reside through inefficiencies in consistent branding, production and fulfillment costs and lack of creative input when structuring marketing campaigns.

Sales and marketing are a marvelous blend, and as such, the sales teams we work with are always eager to digest information that focuses not only on the difficult art of selling, but also on the importance of solving marketing challenges that lead to better marketing and sales integration.

So, where do you go for this type of content, and who can you rely on to fill your in box or social feed with relevant, useful information?  We have identified several news and blog sites that we feel share an abundance of strong marketing tips, ideas and integration advice for sales professionals, leading to increased revenue for the company, and profit for the sales agent.  Happy reading!

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Topics: distributed sales groups, brand management, distributed marketing

Tips for Identifying a Marketing Resource Management Provider

Posted by Tracy Sloger on Jul 2, 2014 5:01:53 PM

The benefits of Marketing Resource Management (MRM) for enterprise level businesses with distributed sales groups cannot be debated as most organizations that implement a MRM solution achieve desired results. In fact, according to a recent Gartner study, approximately 73% those who implemented an MRM campaign achieved their expected business objectives, 23% reported that they exceeded expectations, and only 6% were worse than expected.

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Topics: Blog, distributed sales groups, enterprise sales tools, marketing resource management

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The Source for recent events, news, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

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