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Tips for Identifying a Marketing Resource Management Provider

Posted by Tracy Sloger on Jul 2, 2014 5:01:53 PM

The benefits of Marketing Resource Management (MRM) for enterprise level businesses with distributed sales groups cannot be debated as most organizations that implement a MRM solution achieve desired results. In fact, according to a recent Gartner study, approximately 73% those who implemented an MRM campaign achieved their expected business objectives, 23% reported that they exceeded expectations, and only 6% were worse than expected.

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Topics: Blog, distributed sales groups, enterprise sales tools, marketing resource management

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