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How Home Services Brands Use Integrated Marketing Execution to Create Trust

Posted by Katie Dunbar on Aug 25, 2015 12:26:00 PM

Home Services Businesses Require Consumer Trust


As modern consumers, we are accustomed to doing research and selecting consumables at our discretion, ranging from what restaurant to dine in, where to shop and what items we purchase. We now have more choices than ever, and there is an intangible trust factor that has become increasingly important.

In store and in office consumer situations require trust, but that trust building differs for home service providers such as painters, lawn service and restoration companies where the professional is invited to the consumer’s home.  In this situation, the dynamics change. The consumer must have complete trust, not only in the business, but also in the people that will be servicing the home. From the service provider’s perspective, this need for trust causes an increased pressure to create a compelling marketing campaign that balances the human connection with conventional and digital marketing materials to gain the consumer’s confidence.

The world of marketing execution is becoming more complex with the convenience and popularity of social media and mobile, but the ever-present desire for a human connection as well. Home service brands can capitalize on this by following these marketing strategies in support of their business model before, during, and after they have provided their service:

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Topics: marketing asset management, integrated marketing, franchise marketing, marketing resource management

6 Ways Best-In-Class Managed Service Providers Save Time and Reduce Expenses

Posted by Cindy Lawrence on May 16, 2014 1:07:48 PM

Promoting through marketing and print is a crucial tool in expanding a brand’s customer base, delivering high-quality products and maximizing profits. Often the challenge is striking the right balance between the departments responsible for finding the best fit for the company’s marketing and printing needs. Whether it’s Marketing, Supply Chain, Training, Human Resources or some combination, each department has its own – and sometimes conflicting – roles and responsibilities.

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Topics: managed services provider, Blog, franchise marketing, distributed marketing

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