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The Source for recent events, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

How Best in Class Beverage Brands Manage POS Programs

Posted by Craig Eihl on May 19, 2015 10:47:36 AM

One of the most common challenges we hear from national beverage brands with distributed sales teams is that the field and national marketing teams are both spending so much time problem solving and handling one-off requests that they can’t focus on doing what they do best – marketing and selling.

From challenges with creative development to procurement and marketing collateral distribution, marketing and training groups at enterprise spirits brands are looking for partners to improve costs, shorten timelines, and ease the pains for their associates.

Managed marketing solutions providers with strong POS program management experience provide marketing and supply chain with the control and process needed to deliver and track marketing collateral, while empowering sales professionals at the local level with marketing collateral, branded merchandise and POS displays needed to drive revenue.

If you are exploring managed marketing solution providers, here are three key areas to consider for your POS program:

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Topics: marketing asset management, marketing procurement, leading managed marketing services provider, brand supply chain, branded merchandise, POS Program

Brand Supply Chain Success: Report Early Savings

Posted by Tracy Sloger on Oct 20, 2014 12:33:00 PM

With a trend to cut marketing budgets and maintain effective strategies that drive awareness and sales, marketers are looking for real means to make CEOs and CFOs happy.
 
We write about cost savings often. One key area that brands find the ability to reduce spend in, without hurting effectiveness of branding, is in brand supply chain.

What is Brand Supply Chain?

Supply chain management (SCM) is the management of the flow of goods. It includes the movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption. Brand supply chain can be thought of as the creation and movement of branded materials from the national brand to local markets and local consumers, or as we like to call it, B2Local.

Successful Brand Supply Chain Management

We help brands make the transition from inefficient branded material buys to centralized, streamlined, efficient brand supply chain success. But, what factors drive the decision to move forward with an implementation? What factors drive a successful partnership?
 
We find there are seven keys to driving a successful partnership:
  • Report Early Savings
  • Industry Expertise
  • Transparent Goals
  • Commitment and Leadership Involvement
  • Technology Enablement
  • Brand Visibility and Control
  • Agency Integration

In this post, we explore “early success” and what that means.

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Topics: distributed marketing collateral, marketing procurement, managed services provider, marketing operations services, brand supply chain, supply chain management services, supply chain management, Distributed Marketing Management

Supply Chain Management

Posted by Tracy Sloger on Feb 28, 2014 10:18:19 AM

Identify Cost Savings Opportunities Through Centralized Procurement

Procurement and distribution tasks are a major area where a company can create cost savings and efficiencies. However, companies are discovering these tasks are spread across several individuals in their organization, each responsible for supplier selecting, budgeting, executing orders, invoice approval, directing distribution and managing supplier relationships for their individual departments. In “Success with Supply Chain Management: Gaining Control and Reduce Costs by Eliminating Silo Buying” you can learn how to identify these silos and recognize cost savings.

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Topics: marketing procurement, Blog, brand supply chain, supply chain management

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