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Keeping Ahead of Mobile Marketing Trends

Posted by Tracy Sloger on May 7, 2014 8:48:48 AM

Major changes in the way businesses market to mobile customers was the highlight of 2013. Smartphone popularity continues to improve and mobile marketing is no longer just important, it is a necessity.

Research shows that the growth in mobile use will only continue to increase, so it is important for distributed marketing managers to know their channels and be able to distinguish how their campaigns perform on mobile devices through tools and analytics.

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Topics: mobile marketing trends, distributed marketing managers, Blog, mobile apps

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