The Source for Distributed Marketing Expertise

The Source for recent events, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

DataSource Attends Direct Marketing Association Integrated Marketing Week in New York

Posted by Robin Marchetti on Jun 12, 2014 10:24:53 AM

Last week’s message at the Direct Marketing Association Integrated Marketing Week in New York was clear; marketers must deliver great customer experience through integrated marketing across multiple channels; web, social, mobile, broadcast, email, in-store, outdoor and beyond. In a panel discussion led by Linda Gharib, SVP of Digital Marketing for Citigroup and Margot Vaughan, SVP for MasterCard the take-away was that marketers and agencies alike are challenged with the task of implementing omni-channel marketing; a seamless, consistent, relevant message available when customers demand necessary information. They stated, “For brand messaging to be effective marketers must understand what phase of the journey customers are experiencing. For example, brand messaging must reflect whether customers are on boarding or current customers.”

Read More

Topics: Omni-Channel Marketing, Blog, multi-channel marketing execution, integrated marketing, direct marketing

The Source

The Source for recent events, news, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all