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The Source for recent events, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

Defining Omni-Channel and Its Importance for Distributed Marketers

Posted by Tracy Sloger on Sep 10, 2014 1:20:00 PM

As digital marketing efforts evolve and traditional marketing efforts become more complex, Omni-Channel Marketing, has become a trendy topic amongst industry professionals. The practice is defined by coordinating marketing efforts through multiple channels working in tandem with one another to engage, inform, and mobilize an audience.

For years, traditional direct marketing channels were the dominant means of reaching consumers in any market. It wasn’t long before radio came along, then television, which opened up new opportunities for creativity and delivery. Of course, with the advent and developments of the Internet and mobile technologies (and in such a short time), marketing has become not only a challenge at the enterprise level, but also for local operations. Developing a synergy between the two, where distributed marketers and sales professionals require timely and relevant collateral with exceptional speed to market, has proven to be an enormous challenge. Of course, with challenge, comes opportunity.

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Topics: Distributed Marketing Efficiencies, Omni-Channel Marketing, Multi-Channel Marketing, Cross-Channel Marketing

DataSource Attends Direct Marketing Association Integrated Marketing Week in New York

Posted by Robin Marchetti on Jun 12, 2014 10:24:53 AM

Last week’s message at the Direct Marketing Association Integrated Marketing Week in New York was clear; marketers must deliver great customer experience through integrated marketing across multiple channels; web, social, mobile, broadcast, email, in-store, outdoor and beyond. In a panel discussion led by Linda Gharib, SVP of Digital Marketing for Citigroup and Margot Vaughan, SVP for MasterCard the take-away was that marketers and agencies alike are challenged with the task of implementing omni-channel marketing; a seamless, consistent, relevant message available when customers demand necessary information. They stated, “For brand messaging to be effective marketers must understand what phase of the journey customers are experiencing. For example, brand messaging must reflect whether customers are on boarding or current customers.”

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Topics: Omni-Channel Marketing, Blog, multi-channel marketing execution, integrated marketing, direct marketing

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