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The Source for recent events, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

More Than FDA Menu Compliance: Integrated Menu Solutions for National Restaurant Brands

Posted by Cindy Lawrence on Jul 24, 2015 8:15:00 AM

By now, most marketers at both executive and local levels have come to terms with the added costs and headaches created by the FDA’s mandatory caloric labeling. Strong marketers grasp the challenge in front of them, and most have identified a means to address the regulation by training workers and identifying technologies that they believe will keep their menus and menu boards consistent.

However, for those managing marketing initiatives in hundreds or even thousands of restaurant locations, there are further steps to be taken to ensure that not only is their marketing compliant, but can integrate within their own marketing initiatives.

National restaurant brands can benefit from partnering with a managed services provider for an integrated approach to creative, procurement, production, ordering and distribution of menu and menu related materials.

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Topics: restaurant marketing, marketing asset management, distributed marketing, print on demand, menu management

6 Hospitality Essentials from Managed Marketing Services Providers

Posted by Tracy Sloger on Apr 7, 2015 4:00:18 PM

In our work with industry leading distributed brands, we are witnessing a clear prioritization to integrate solutions across the organization to streamline, and save time and money while impacting top and bottom line growth.

The leadership teams within the hospitality brands we work with have a keen focus on these objectives; drive out inefficiencies while increasing effectiveness. While each departmental leader may have objectives that tie back to their own departmental key initiatives, one thing is clear; they welcome help unifying the organization to bring consistency and process management that makes it easier to do business at the national and local levels, while reducing costs, labor hours and improving supply chain, operations, training and marketing.

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Topics: managed service provider, supply chain management, branded merchandise, print on demand

6 Ways MRM Helps Large Restaurant Brands Customize and Deliver FDA Compliant Menus

Posted by Tracy Sloger on Mar 2, 2015 3:50:58 PM

In late 2014, the Federal Drug Administration (FDA) published rules requiring all restaurants and fast food chains to publish calorie and nutritional fact information on menus, making the information visible to the consumer.

According to Nation’s Restaurant News, “The FDA has estimated that 1,640 chains nationwide would be subject to the requirements. Those chains have 278,600 locations. It has also estimated the cost of complying to be about $1,100 per unit, including $1,800 per limited-service restaurant and less than $1,000 per full-service location.”

While this news is generally embraced as a good thing for customers and health advocates everywhere, it is also likely to provide compliance headaches for Chief Marketing Officers in large restaurant chains. As every CMO knows, it takes considerable time to print, produce, ship and house even the most unchanging menus. Now, CMOs are faced with the challenge of collecting data by menu item, knowing and tracking which restaurants serve that menu item, and making sure that data is matched up correctly with the print creative. What’s followed is an even more pressing need for digital menu management and production management expertise.

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Topics: restaurant marketing, marketing resource management, store profiling, print on demand

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