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Reduce Content Creation Costs with Dynamic Templates for Local Use

Posted by Tracy Sloger on Mar 26, 2014 4:53:44 PM

With small marketing budgets and even smaller marketing teams, for brands without a marketing asset management solution, the creation of marketing collateral is typically done by one person who creates one version, one piece at a time, then creates versions for the local market as needed. We call these “one-offs.” So, one poster for a brand with 500 locations could take weeks to version. While it may initially appear that one employee can handle content creation without putting a strain on the finances of a company, the truth is that this method is inefficient.

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Topics: marketing asset management, Blog, content creation costs, return on marketing investment

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