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The Source for recent events, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

6 Ways MRM Helps Large Restaurant Brands Customize and Deliver FDA Compliant Menus

Posted by Tracy Sloger on Mar 2, 2015 3:50:58 PM

In late 2014, the Federal Drug Administration (FDA) published rules requiring all restaurants and fast food chains to publish calorie and nutritional fact information on menus, making the information visible to the consumer.

According to Nation’s Restaurant News, “The FDA has estimated that 1,640 chains nationwide would be subject to the requirements. Those chains have 278,600 locations. It has also estimated the cost of complying to be about $1,100 per unit, including $1,800 per limited-service restaurant and less than $1,000 per full-service location.”

While this news is generally embraced as a good thing for customers and health advocates everywhere, it is also likely to provide compliance headaches for Chief Marketing Officers in large restaurant chains. As every CMO knows, it takes considerable time to print, produce, ship and house even the most unchanging menus. Now, CMOs are faced with the challenge of collecting data by menu item, knowing and tracking which restaurants serve that menu item, and making sure that data is matched up correctly with the print creative. What’s followed is an even more pressing need for digital menu management and production management expertise.

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Topics: restaurant marketing, marketing resource management, store profiling, print on demand

Local Store Marketing

Posted by kdunbar@data-source.com on Mar 7, 2014 5:17:14 PM

Local Store Marketing, or “neighborhood marketing,” refers to complex and variable distribution based on the needs of individual business locales. This means meeting the needs of the store based on consumer, competition and store characteristics on a local level. The issue is that Local Store Marketing is becoming more complex. The challenge of local marketing execution involves timely, accurate integration of messaging across multiple channels. In the DataSource “Local Store Marketing” guide, learn what tools are out there for companies to implement successful branded campaigns fast.

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Topics: local store marketing, Blog, distributed marketing, marketing resource management, store profiling

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