In late 2014, the Federal Drug Administration (FDA) published rules requiring all restaurants and fast food chains to publish calorie and nutritional fact information on menus, making the information visible to the consumer.
According to Nation’s Restaurant News, “The FDA has estimated that 1,640 chains nationwide would be subject to the requirements. Those chains have 278,600 locations. It has also estimated the cost of complying to be about $1,100 per unit, including $1,800 per limited-service restaurant and less than $1,000 per full-service location.”
While this news is generally embraced as a good thing for customers and health advocates everywhere, it is also likely to provide compliance headaches for Chief Marketing Officers in large restaurant chains. As every CMO knows, it takes considerable time to print, produce, ship and house even the most unchanging menus. Now, CMOs are faced with the challenge of collecting data by menu item, knowing and tracking which restaurants serve that menu item, and making sure that data is matched up correctly with the print creative. What’s followed is an even more pressing need for digital menu management and production management expertise.Read More