The Source for Distributed Marketing Expertise

The Source for recent events, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

6 Hospitality Essentials from Managed Marketing Services Providers

Posted by Tracy Sloger on Apr 7, 2015 4:00:18 PM

In our work with industry leading distributed brands, we are witnessing a clear prioritization to integrate solutions across the organization to streamline, and save time and money while impacting top and bottom line growth.

The leadership teams within the hospitality brands we work with have a keen focus on these objectives; drive out inefficiencies while increasing effectiveness. While each departmental leader may have objectives that tie back to their own departmental key initiatives, one thing is clear; they welcome help unifying the organization to bring consistency and process management that makes it easier to do business at the national and local levels, while reducing costs, labor hours and improving supply chain, operations, training and marketing.

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Topics: managed service provider, supply chain management, branded merchandise, print on demand

Brand Supply Chain Success: Report Early Savings

Posted by Tracy Sloger on Oct 20, 2014 12:33:00 PM

With a trend to cut marketing budgets and maintain effective strategies that drive awareness and sales, marketers are looking for real means to make CEOs and CFOs happy.
 
We write about cost savings often. One key area that brands find the ability to reduce spend in, without hurting effectiveness of branding, is in brand supply chain.

What is Brand Supply Chain?

Supply chain management (SCM) is the management of the flow of goods. It includes the movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption. Brand supply chain can be thought of as the creation and movement of branded materials from the national brand to local markets and local consumers, or as we like to call it, B2Local.

Successful Brand Supply Chain Management

We help brands make the transition from inefficient branded material buys to centralized, streamlined, efficient brand supply chain success. But, what factors drive the decision to move forward with an implementation? What factors drive a successful partnership?
 
We find there are seven keys to driving a successful partnership:
  • Report Early Savings
  • Industry Expertise
  • Transparent Goals
  • Commitment and Leadership Involvement
  • Technology Enablement
  • Brand Visibility and Control
  • Agency Integration

In this post, we explore “early success” and what that means.

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Topics: distributed marketing collateral, marketing procurement, managed services provider, marketing operations services, brand supply chain, supply chain management services, supply chain management, Distributed Marketing Management

Brands with Silo Buying Spend 15%+ More Than Brands that Centralize

Posted by Tracy Sloger on Oct 13, 2014 12:44:00 PM

One of the most exciting things about providing solutions for our clients is the impact we make to the bottom line, across their business, almost immediately.

It's no secret that marketers are under pressure to show results.  Those results can come in many forms, however, nothing makes the CFO and CEO more happy than driving EBITDA. 

How do we help drive EBITDA at DataSource? 

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Topics: brand management, brand supply chain, supply chain management services, supply chain management, brand compliance

The History of Brand Supply Chain

Posted by David Holland on Mar 31, 2014 1:17:04 PM

U.S. companies spend an average of two to three percent of total revenue on marketing printed materials and related services, inclusive of the direct expenses and the more significant indirect expense. Often, these products are considered “non-core,” but they are usually mission-critical, touching every aspect of the organization. Branded products span the organization, whether manufacturing, sales, marketing, training, human resources or other aspects of day-to-day business. Despite their importance to every business, branded materials are often relegated to the “indirect spend” category, setting up a situation where they are managed more by exception and issue, rather than as proactively as they should be.

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Topics: distributed marketing managers, Blog, brand supply chain, supply chain management

Supply Chain Management

Posted by Tracy Sloger on Feb 28, 2014 10:18:19 AM

Identify Cost Savings Opportunities Through Centralized Procurement

Procurement and distribution tasks are a major area where a company can create cost savings and efficiencies. However, companies are discovering these tasks are spread across several individuals in their organization, each responsible for supplier selecting, budgeting, executing orders, invoice approval, directing distribution and managing supplier relationships for their individual departments. In “Success with Supply Chain Management: Gaining Control and Reduce Costs by Eliminating Silo Buying” you can learn how to identify these silos and recognize cost savings.

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Topics: marketing procurement, Blog, brand supply chain, supply chain management

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