The Source for Distributed Marketing Expertise

The Source for recent events, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

Brand Supply Chain Success: Report Early Savings

Posted by Tracy Sloger on Oct 20, 2014 12:33:00 PM

With a trend to cut marketing budgets and maintain effective strategies that drive awareness and sales, marketers are looking for real means to make CEOs and CFOs happy.
 
We write about cost savings often. One key area that brands find the ability to reduce spend in, without hurting effectiveness of branding, is in brand supply chain.

What is Brand Supply Chain?

Supply chain management (SCM) is the management of the flow of goods. It includes the movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption. Brand supply chain can be thought of as the creation and movement of branded materials from the national brand to local markets and local consumers, or as we like to call it, B2Local.

Successful Brand Supply Chain Management

We help brands make the transition from inefficient branded material buys to centralized, streamlined, efficient brand supply chain success. But, what factors drive the decision to move forward with an implementation? What factors drive a successful partnership?
 
We find there are seven keys to driving a successful partnership:
  • Report Early Savings
  • Industry Expertise
  • Transparent Goals
  • Commitment and Leadership Involvement
  • Technology Enablement
  • Brand Visibility and Control
  • Agency Integration

In this post, we explore “early success” and what that means.

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Topics: distributed marketing collateral, marketing procurement, managed services provider, marketing operations services, brand supply chain, supply chain management services, supply chain management, Distributed Marketing Management

Brands with Silo Buying Spend 15%+ More Than Brands that Centralize

Posted by Tracy Sloger on Oct 13, 2014 12:44:00 PM

One of the most exciting things about providing solutions for our clients is the impact we make to the bottom line, across their business, almost immediately.

It's no secret that marketers are under pressure to show results.  Those results can come in many forms, however, nothing makes the CFO and CEO more happy than driving EBITDA. 

How do we help drive EBITDA at DataSource? 

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Topics: brand management, brand supply chain, supply chain management services, supply chain management, brand compliance

DataSource Signs P.F. Chang’s to Bolster Marketing and Operations Support

Posted by Tracy Sloger on Apr 22, 2014 9:53:55 AM

(KANSAS CITY, MO) DataSource, Inc., one of America’s leading managed services providers, announced they have signed an agreement with P.F. Chang’s to provide supply chain management services, training materials, multi-channel marketing campaign support, and menu management technology.

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Topics: marketing services, operations services, News & Press, supply chain management services

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